About Us


About Us header

Company Backgrounder

Rock the Aisle Bridal was formed in May 2010 by entrepreneur Alex Karas. Rock the Aisle Bridal prides themselves on being a niche marketing agency catering to the demands of wedding professionals and newly engaged couples. Headquartered in West Creek, New Jersey they specialize in bridal prospecting in the New Jersey, Pennsylvania, and New York metropolitan areas. By approaching the bridal shows as a holistic marketing firm, Rock the Aisle Bridal creates a comfortable atmosphere where wedding professionals can meet with qualified brides in a local setting.

Rock the Aisle is acclaimed for excellence and unparalleled levels of customer service. The company successfully produces over 30 high quality bridal shows annually consisting of wedding professionals ranging from florists, beauticians, and personal trainers to name a few. Every Rock the Aisle show also features a high energy fashion show with models showcasing wedding gowns, bridesmaid’s dresses, and even tuxedos for the groom.

Rock the Aisle Bridal operates largely through marketing and publishing. They offer banquet books that are at no charge to the venue and with these professionally designed marketing materials venues will be able to book more weddings. These banquet books also help create brand identity and the venue has total control over the design of the book and the wedding professionals advertised. Rock the Aisle Bridal even offers a free photo shoot of the entire venue and prepared food which is just another way they outshine their competition.

Working with local brides and businesses, Rock the Aisle Bridal provides marketing expertise, unique experiences, and professional results in every aspect of the company. Team members at Rock the Aisle Bridal have established a reputation for redefining the paradigm of personalized and warm service within the wedding industry.

Rock the Aisle Bridal’s client portfolio spans from wedding service professionals to large catering facilities with multiple properties. Their service portfolio includes bridal show marketing and production, media buying, graphic design, telemarketing, brand management, commercial production, SEO, and sales training. Rock the Aisle Bridal is a brand of the Karas Organization which also manages and operates Enchanted Celebrations and Simply Chic Invites.

Leadership Team

AlexAlex Karas

Executive Director & Director of Marketing Strategy


Alex created Rock The Aisle Bridal as a flagship company in 2010. He is a registered wedding expert for News 12 New Jersey. He has authored many wedding planning articles and a wedding ceremony etiquette book.

Alex has helped busy brides by creating a suite of web-based planning tools such as an online ceremony script builder and a post-photography website to streamline the planning process. He makes sure every Rock The Aisle employee delivers nothing but the utmost level of satisfaction to all clients.

Alex graduated from Stockton College in with a Bachelor of Science and is pursuing a Master’s in Management from Thomas Edison State College. He is also certified in Adobe Photoshop. He currently resides in Manahawkin with his wife Nicole and their two miniature dachshunds, Lulu and Stretch.

ErinErin Robbins

Director of Operations



Erin carries out the planning of every bridal show of our exhibitors and excited brides. She makes sure every show is pulled off flawlessly so that every bride can have an amazing and stress free day. She has a very personal approach to every Rock The Aisle bridal show.

Erin has a hands on approach to setting up communications between our clients and staff to help everyone prepare for all upcoming shows. 

SamanthaSamantha Rice

Brand Manager



As Brand Manager for Rock the Aisle Samantha coordinates every bridal show to ensure the happiness of both the exhibitors and newly engaged brides. Utilizing her experience in non-profit event coordination she ensures that every show runs smoothly. Out of a passion for love and celebration each show has a personal touch so that every exhibitor is prepared for show day and every bride has an amazing experience.

Samantha graduated from Rowan University with a Bachelor of Arts in Graphic Design and Advertising. When Samantha is not running bridal shows she enjoys volunteering alongside her committee for the American Cancer Society, and driving in her Mustang convertible.